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The Ultimate Guide to Finding the Best Website Provider for Estate Agents

Ana Maria

Ana Maria


Graphical illustration of a website
Tech Tips and Tricks


Are you an estate agent looking for the perfect website company to showcase your properties and attract potential buyers? Look no further! In this ultimate guide, we will walk you through the process of finding the best website company for estate agents, ensuring that you make the right choice for your business. Whether you are a new agent starting out or an established agency looking for a website makeover, this guide has got you covered. 

With the ever-growing importance of online presence in the real estate industry, having a well-designed and user-friendly website is essential for success. But with so many options out there, it can be overwhelming to know where to start. That's where we come in. We will take you step-by-step through the key factors to consider when choosing a website company, from design and functionality to SEO optimisation and customer support. 

By the end of this guide, you will have the knowledge and confidence to make an informed decision that will take your estate agency to the next level. So, let's understand what goes behind the perfect website to showcase your properties and attract your ideal buyers. 

Why estate agents need a professional website 

In today's digital age, having a professional website is crucial for estate agents. A website serves as a virtual storefront, allowing potential buyers to browse through your property listings at any time of the day. It not only showcases your properties but also reflects your brand image and credibility as an estate agent. 

A professional website allows you to provide detailed information about each property, including high-quality images, floor plans, and virtual tours. It also enables potential buyers to contact you directly, inquire about properties, and schedule viewings. With most buyers starting their property search online, a well-designed website is essential for reaching a wider audience and generating leads. 

Furthermore, a professional website can help you stand out from the competition. A beautifully designed and user-friendly website creates a positive first impression and builds trust with potential buyers. It allows you to showcase your expertise, highlight your unique selling points, and differentiate yourself from other estate agents in your area. 

In summary, a professional website is a powerful marketing tool that can significantly boost your visibility, credibility, and lead generation as an estate or letting agent. It is an investment that will pay off in the long run and help you stay ahead in a highly competitive industry. 

Key features to look for in a website provider for estate agents 

When choosing a website for your estate agency, it's essential to consider the key features that will help you create a successful online presence. Here are some features to look for: 

  1. Responsive Design: With the increasing use of smartphones and tablets, it's crucial to have a website that is mobile-friendly. Look for a website company that offers responsive design, ensuring that your website looks and functions seamlessly across all devices. 

  1. Property Listings: The ability to showcase your property listings is one of the primary purposes of having a website as an estate agent. Look for a website company that provides easy-to-use property listing management tools, allowing you to add, edit, and delete listings effortlessly. 

  1. Search and Filtering: A good website company should offer robust search and filtering options for property listings. This allows potential buyers to refine their search based on criteria such as location, price range, property type, and more. 

  1. Lead Generation: Look for a website company that offers lead generation tools, such as contact forms, live chat, and email marketing integration. These tools will help you capture leads and nurture them into potential buyers. 

  1. Customization Options: Every estate agency has its unique branding and requirements. Look for a website company that offers customization options, allowing you to tailor your website's design and functionality to match your brand and meet your specific needs. 

  1. SEO Optimization: Search Engine Optimization (SEO) is essential for driving organic traffic to your website. Look for a website company that offers SEO optimization features, such as customizable meta tags, XML sitemaps, and integration with Google Analytics. 

  1. Customer Support: Having reliable customer support is crucial, especially if you are not tech-savvy. Look for a website company that provides responsive customer support through various channels, such as phone, email, and live chat. 

Factors to consider when choosing a website company 

Choosing the right website company for your estate agency can be a daunting task. To help you make an informed decision, consider the following factors: 

  1. Industry Experience: Look for a website company that has experience working with estate agents. They will have a better understanding of your industry's specific needs and requirements. 

  1. Portfolio and Case Studies: Review the website company's portfolio and case studies to get a sense of their design capabilities and the success of their previous projects. Pay attention to the aesthetics, functionality, and user experience of the websites they have created. 

  1. Client Reviews and Testimonials: Read client reviews and testimonials to gauge the satisfaction level of the website company's previous clients. Look for feedback regarding their responsiveness, professionalism, and the overall quality of their work. 

  1. Cost and Pricing Structure: Consider your budget and the pricing structure of the website company. Some companies offer one-time payment options, while others have monthly or annual subscription plans. Make sure to understand what is included in the pricing and if there are any additional fees for specific features or services. 

  1. Scalability: Think about the future growth of your estate agency. Look for a website company that can accommodate your future needs and provide scalability options, such as the ability to add more property listings or integrate additional features as your business expands. 

  1. Integration with Other Tools: Consider the other tools and software you use in your estate agency, such as CRM systems or email marketing platforms. Look for a website company that offers seamless integration with these tools, allowing you to streamline your workflow and maximize efficiency. 


Questions to ask a website company before hiring them 

Before making a final decision, it's essential to ask the website company some key questions to ensure they meet your specific requirements. Here are some questions to consider: 

  1. What is your experience working with estate agents?: Confirm that the website company has experience working with estate agents and understands the specific needs and challenges of the real estate industry. 

  1. Can you provide examples of estate agent websites you have created?: Ask for specific examples of estate agent websites they have designed and developed. This will give you a sense of their design capabilities and the quality of their work. 

  1. How long does it take to build a website?: Inquire about the typical timeline for building a website. This will help you understand how long it will take to launch your new website and plan accordingly. 

  1. What customisation options are available?: Ask about the level of customization they offer. Can you customize the design, colors, and layout of the website? Can you add custom features or integrate with other tools specific to your estate agency? 

  1. What ongoing support and maintenance do you provide?: Check what ongoing support and maintenance the website company offers. Will they provide technical support if you encounter any issues with your website? Do they offer regular updates and security patches? 

  1. Do you provide training on how to manage the website?: Inquire about the training they provide for managing and updating the website. Will they guide you on using the content management system (CMS) effectively? Do they offer any resources or tutorials? 

  1. What SEO optimisation features are included?: Ask about the SEO optimization features they offer. Can you customize meta tags, URLs, and headings? Do they provide integration with Google Analytics or other SEO tools? 

  1. What is your pricing structure and what is included?: Request a detailed breakdown of their pricing structure and the features included in each package. Inquire about any additional costs for customization, integration, or ongoing support. 

  1. Can you provide references from your previous clients?: Ask for references from their previous clients and contact them to get firsthand feedback on their experience working with the website company. 

We are delighted to announce that with GNB Property’s Agency in a Box package, you get a website included as standard!


All of the questions and concerns above can be confidently answered and we see a GNB Property website as a premium choice for any shape and size agency, all for a fantastic price.  

Reach out today and we can show you why thousands of people love what we do.  


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