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New boards ‘quite unlike anything that’s been done before’

27.10.2021

Creativity. Innovation. Two things we have in common with Daniel Cobb.

We salute novelty, modernisation, and improvement at all levels.

At GNB Property Software Solutions, we are always wearing our innovation cap (except when we shower and sleep).

If you’re as creative as Daniel, we can match your creativity by building your very own website in the innovative way that you want.

And we may suggest some innovative ideas of our own if you’re OK with that?

Give us a call and see your creative ideas come to life: 02045 380 809

Now, here’s the full article:

New boards ‘quite unlike anything that’s been done before’

Daniel Cobb, the family run, central and south London estate agent has launched over 20 different creative executions of their For Sale and To Let boards.

Managing director George Cobb, who has a well-established background in marketing, working for large brands such as Nestlé and Coca-Cola, has been working closely with creative agency Starberry to produce that new boards.

Daniel Cobb has gone bold and decided to remove any of the visual cues and wording normally associated with traditional for sale and to let boards. Instead, they have gone for a design that uses a series of messages that they hope will prove fresh and engaging.

The board messages include things like

I’m yours

Let’s do this

This is the one

Your next home

Buy me quick

Let’s get going

let the good times roll

Just right

Own it

Rent me quick

One Happy home

I got owned

We’ve got more

Let there be love

I got Let

Another one Let

… the list goes on!

Cobb said “I am very excited about this creative idea; it’s fresh, innovative and is quite unlike anything that’s been done before. For Sale and Let Boards outside homes are still one the most effective ways to generate interest for a property.

“Having a board outside your home doesn’t need explaining, it has become synonymous with Selling or Letting.  In accepting that, this has given us much more creative freedom to bring a range of ideas that are truly unique as well as reflecting our brand personality.

“My favourites are I’m yours, This is the one and Let’s do this. After we started writing the first few, we couldn’t stop and the different phrases  just kept on coming. This latest board refresh is part of an ongoing review of the entire property marketing mix.

“We’re responsible for homeowners’ most valuable asset, so when coming to market their property we need a marketing strategy which connects with its target audience at every touchpoint and we believe the board will do just that.”

[Source]

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